Brand Spotlight: YAKIMA

Yakima's story is more of a journey, because they’ve never been good at sitting still. After all, they don’t have wild sides; they have wild souls. For four decades, Yakima's trusted solutions have transformed the way people travel. They’re leaders in their category, packing heritage, safety, design sensibility, and street smarts into every product. Based in the Pacific Northwest, Yakima's got the great outdoors right at their doorstep. From valleys and peaks to banks and backlands, the grounds they roam make them feel at home. They give everyone the freedom to wander, the right to be unruly, and the confidence to go more rogue.